Press Release – New Hope, MN (10/22/20) – Two decades ago, MarCum released its first underwater viewing system, giving eyes below the surface to an entire generation of anglers.  Their world has been forever changed because of it, from the way modern ice anglers’ fish to the equipment they use, underwater viewing has shaped the evolution of the sport.  While the systems themselves have also evolved through the years, the one thing that remains consistent over time is the amount of information anglers glean when seeing underwater for the first time. 

There’s something special about a quality fish picture. Whether you plan to share it with friends, post it on social media, or simply keep it to yourself, it’s the perfect way to preserve those memories of a great day on the water. That being said, taking a decent picture isn’t always the easiest task. Thankfully, a little practice and some attention to detail can make all the difference. If taking better fishing pictures is a priority, the following notions should be valuable.

LiFePO4, Li-ion, & Lead-acid Batteries have slightly different long-term storage requirements. Find the best way prolong your battery life.

If you’ve tried to make a major purchase in 2021, you’ve been affected by the global supply chain slowdown.  Materials are backordered, shipping is slow, containers held up; there are seemingly more reasons than ever these days for why you can’t get at what you’re looking to own. 

One of the most common questions heard from new ice anglers relates to electronics – “Which is better – an underwater camera or a flasher/sonar?” The short answer is that it really depends.

The long answer is that there are certain situations that each unit type excels in. Depth, water clarity, habitat, and fishing style greatly impact which unit is right for a specific set of circumstances. In a perfect world, an ice angler should have both. This is particularly apparent for anglers that target panfish during the winter months.

Combining the culmination of 20 years of excellence, the Explorer HD L stands as a testament to MarCum’s commitment to providing cutting-edge technology to anglers across the spectrum. This new addition cements MarCum’s industry-leading status in underwater viewing systems by seamlessly integrating superior quality and unparalleled performance.

Sometimes the easiest way to record underwater footage is to simply use your phone. That’s why MarCum has created the PanCam, a mobile controlled camera that will work wherever, and whenever, you need it. There is no need for external recorders, excess cables, or SD cards. With the PanCam, mobile recording has never been easier.

It could be the most common question found on internet forums, Facebook groups, and among the freshman class of ice’s newest anglers – “Sonar or camera?” Sounds like a simple question. Multiple choice even. The answer has always been straight-forward too, with most experienced anglers leaning towards a sonar first, then purchasing a camera to eventually fill in the knowledge gaps as needed depending upon their species of interest.

New Hope, MN (11/18/21) –Based on the growing demand for MarCum products in Eastern Canada, the Minneapolis manufacturer has engaged Raytech Electronics, a warranty and maintenance service center to enable owners to receive service without having to hassle with international shipments. Raytech will be handling warranty and non-warranty repairs for MarCum consumers starting November 17th, 2021. This new relationship is expected to decrease repair service times by at least 5 business days for Eastern Canadian customers.

Being Mobile On The Ice. Technology has made it so much easier to move around on the ice.  GPS, map…

TONY ROACH AND JOEL NELSON TALK ABOUT THE PAST 20 YEARS AND EVERYTHING THEY HAVE LEARNED A ANGLERS THROUGH THE LENS OF AN UNDERWATER CAMERA.

Crappie are probably the trendiest fish to pursue.  If there is a hot bite out somewhere it doesn’t take long for the multitudes to find out about it.  They are also pretty willing biters and some of the tastiest fish out there.  Crappie can commonly be found in and amongst the good bluegill areas although the crappie will be found higher in the water column.  Crappie will also be found suspended over deeper basins throughout any given lake.  This makes them relatively easy to find with your flasher or digital sonar.  Find your way out onto the basin and drill a hole and look for suspended fish.  When you get on top of them then drop your presentation down right away.  Be warned, because it is a basin with no structure to hold them in a certain area, a lot of times these fish will roam about.  The challenge will be to stay over them the best you can by drilling extra holes and hole-hopping.  Using lithium batteries in your electronics makes this much more doable.  Do your arms and back a favor and replace the heavy lead-acid battery in your electronic unit.

Press Release – New Hope, MN (9/29/21) – Marcum Technologies, the undisputed leader in ice-fishing-specific sonar and cameras, takes tech to the next level. Their long-held principle is that features are useless unless they help an angler catch fish, and that can be seen throughout decades of innovation. Patented technology like moveable zoom that led to angler’s ability to target fish anywhere in the water column was the first ping heard round the world among the ice sonar community. They followed it up with additional advancements to help distinguish echoes from noise in an interference rejection system so advanced, it’s also patented.

New Hope, MN (10/25/2021) – Marcum Technologies, the undisputed leader in underwater viewing, takes an on-ice staple and improves it with lighter, longer-lasting lithium batteries.  A new generation of anglers takes for granted what cameras have brought to the sport.  Inline reels and the effect of lure-spin was revealed through watching fish swim away on an underwater camera.  Winter panfish location and the connection to green standing aquatic plants, along with countless other observations; all brought to you by underwater viewing, now made better with a little help from an advanced fuel source.

The new MarCum Pursuit HD puts 20 years of technology into the palm of your hand, tapping into all of the top trends in underwater viewing. The Pursuit HD simply checks every box. Hand-held and HD attributes are a big direction in cameras now, but so often it comes at the expense of other features. With the MarCum Pursuit HD, expect performance with a rich feature set – expect it all.