The Lithium Advantage for Ice Fishing

Press Release – New Hope, MN (9/29/21) – Marcum Technologies, the undisputed leader in ice-fishing-specific sonar and cameras, takes tech to the next level. Their long-held principle is that features are useless unless they help an angler catch fish, and that can be seen throughout decades of innovation. Patented technology like moveable zoom that led to angler’s ability to target fish anywhere in the water column was the first ping heard round the world among the ice sonar community. They followed it up with additional advancements to help distinguish echoes from noise in an interference rejection system so advanced, it’s also patented.

No one can deny how much the sealed lead-acid (SLA) 12v battery has had an impact on ice fishing.  This battery has been the dominant player in the game and has been used extensively for decades in flashers, digital units and camera systems throughout the ice belt. 

It’s amazing how many anglers have an underwater ice fishing camera for winter use, and forget to pack it in the boat for fishing opener. In fact, open-water applications abound when it comes to everything from species identification, to finding green weeds, or simply identifying water clarity traits from one end of the lake to another.

The fact that now your underwater camera for fishing can be so much more mobile is a major benefit to its use, and the fish-finding information you unlock with it is rather limitless. Here’s just a few ways and reasons to get more use from your winter camera, come spring, summer and fall.

While the idea of finding your ice-spots in a boat isn’t a novel one, serious ice anglers should make this a priority this season.  No doubt, it’s easier to drive around and scan structure for fish now vs. doing it one ice auger hole at a time come November and December.  Advances in electronics make it easier now than ever, such that you can map new water and mark spots with GPS/Sonar combos like the MarCum MX-7GPS.

Everyone has personal preferences when it comes to their ice fishing sonar. MarCum has you covered whether you like the proven technology of an ice flasher, or the customization and cutting-edge performance of a digital system.

It’s important to note the differences and strengths between systems, as each category has come a long way in recent history. 

Underwater cameras are undoubtedly one of the greatest technological advancements in the sport of fishing these past few decades. Anglers in recent generations have come to depend on cameras to do far more than help them watch fish eat, but to observe their surroundings, study fish behavior and movements, even learn how fish certain baits better. Not only then has it been a technology that’s useful in its own right, but the simple fact is that underwater viewing has helped push forward the sport of fishing in general. From evolutions in tackle design, reels, and line, to changes in the way we fundamentally fish, looking at the underwater world through a camera is here to stay.

New Hope, MN (10/25/2021) – Marcum Technologies, the undisputed leader in underwater viewing, takes an on-ice staple and improves it with lighter, longer-lasting lithium batteries.  A new generation of anglers takes for granted what cameras have brought to the sport.  Inline reels and the effect of lure-spin was revealed through watching fish swim away on an underwater camera.  Winter panfish location and the connection to green standing aquatic plants, along with countless other observations; all brought to you by underwater viewing, now made better with a little help from an advanced fuel source.

“They’re right where we left them,” I blurted while quickly dropping another small sucker to whoever was stealing them below. It was a private thought that worked its way out on last season’s first-ice-foray. I was pretty certain they were walleyes, as I’d fished them in the months leading up to ice. They remained right off of a point on the first shoreline break where we’d had two flags fly before drilling the rest of the holes. We jigged up a few perch and walleyes amongst those tip-ups right at dark, before gingerly creeping back to shore. We were on solid ice, a good 6 inches of it, but you never can be too careful. Even when well-prepared, I’m not the guy creeping on a few mere inches like I once was. Age, kids, and some dodgy experiences will do that to you.

If you’ve tried to make a major purchase in 2021, you’ve been affected by the global supply chain slowdown.  Materials are backordered, shipping is slow, containers held up; there are seemingly more reasons than ever these days for why you can’t get at what you’re looking to own. 

Scott Mackner, known by his handle 330 Maniac, is an avid fisherman and content creator from Minnesota. He is known for his fishing and trapping videos, his knowledgeable skill set and his ability to chase down a multitude of species.
He recently sat down with us to discuss why he made the switch to MarCum. From target separation to customizable zoom, Scott breaks down the top 5 reasons he chooses the LX-7 Combo over anything else.

It could be the most common question found on internet forums, Facebook groups, and among the freshman class of ice’s newest anglers – “Sonar or camera?” Sounds like a simple question. Multiple choice even. The answer has always been straight-forward too, with most experienced anglers leaning towards a sonar first, then purchasing a camera to eventually fill in the knowledge gaps as needed depending upon their species of interest.

Why is it that some of the most pleasing fishing you can do is also some of the simplest? I’m not stepping on bass-anglers with that comment either, but chuckin’ baits up near shore and dragging them back right now will get you bit on most of the weed-choked shallow systems that I fish this time of year. The fishing is that good. As a kid, I grew up bass fishing.

For a southern MN boy, they were the most attainable of the “big” fish. Walleyes lived up-north, you needed a float-plane to fish for pike, and sunfish were for “kids.”

From age 10 up and through my teenage years while I most often fished for those largemouths, I was far from a kid. Catching bass back then, esp. big ones, made your chest puff out a bit.

Press Release – New Hope, MN (10/22/20) – Two decades ago, MarCum released its first underwater viewing system, giving eyes below the surface to an entire generation of anglers.  Their world has been forever changed because of it, from the way modern ice anglers’ fish to the equipment they use, underwater viewing has shaped the evolution of the sport.  While the systems themselves have also evolved through the years, the one thing that remains consistent over time is the amount of information anglers glean when seeing underwater for the first time. 

Minnesota’s early May fishing opener is a date most avid walleye anglers have circled on the calendar, but long before May is the pre-opener down on Pool 4 of the Mississippi River.  Warm spells in February, all the way through the traditional opening day, offer anglers a great chance at not just knocking the rust off, but catching both numbers and size for walleye and sauger both.  
As Joel Nelson says, “There’s no better feeling than the slight “tick” of the rod tip or a line-jump as a shallow-water walleye inhales some plastic. “

If you’re a crappie angler, one of the best bites of the year has come and gone with the early spring crappie bite. For bluegill fans, the best is yet to come, as we move from a shallow water period for one species into another.

There’s no doubt that the spawning season for crappies and bluegills offer some great opportunities for skinny water panfishing, and even sight fishing, which makes fishing feel like it did when you were a kid.

Bobbers and small jigs are plopped into any good looking developing weeds or brushy areas, only to drop with an aggression not seen since the previous year’s fishing It’s hard not to be excited about it.