know.  First off, there are a lot of terms that are used in the ice fishing industry to describe the functionality of ice fishing electronics.  Terms such as high frequency, chirp, live imaging, target separation, target identification, interference rejection, zoom and so on are used to describe the performance of the ice units.  

Press Release – New Hope, MN (9/29/21) – Marcum Technologies, the undisputed leader in ice-fishing-specific sonar and cameras, takes tech to the next level. Their long-held principle is that features are useless unless they help an angler catch fish, and that can be seen throughout decades of innovation. Patented technology like moveable zoom that led to angler’s ability to target fish anywhere in the water column was the first ping heard round the world among the ice sonar community. They followed it up with additional advancements to help distinguish echoes from noise in an interference rejection system so advanced, it’s also patented.

Now, for the 2023 ice fishing season, MarCum raises the bar once again, introducing two new models that cater to different angler preferences and budgets.

Everyone wants to be successful on the water. We all love to post on social media and to talk about the fun we had catching fish and spending time together with friends and family. The old adage says, a bad day fishing is still better than a day of work, but no one really likes having a bad day of fishing.

Once you dive into this worthy hobby you will quickly realize that a bad day is relative. For the beginner it could be not catching a single fish. For the guide it could be not filling out a limit. And for the professional it could be not making a top-ten but catching 40-50 target species fish during the eight hour day.

It could be the most common question found on internet forums, Facebook groups, and among the freshman class of ice’s newest anglers – “Sonar or camera?” Sounds like a simple question. Multiple choice even. The answer has always been straight-forward too, with most experienced anglers leaning towards a sonar first, then purchasing a camera to eventually fill in the knowledge gaps as needed depending upon their species of interest.

Throughout the summer months, schools of crappies typically concentrate themselves along weed edges, as well as pockets and holes in the weedy cover. In certain situations, fish will push further into the weeds and in others, push out away from the edges, but still remain in close proximity to the weeds. Focus your efforts on these keys areas.

As the season progresses, crappies will also inhabit other areas, often in slightly deeper water. Woody cover – such as man-made cribs or submerged timber – act as crappie magnet regardless of the time of year, but they tend to concentrate fish towards the tail end of the summer.

Combining the culmination of 20 years of excellence, the Explorer HD L stands as a testament to MarCum’s commitment to providing cutting-edge technology to anglers across the spectrum. This new addition cements MarCum’s industry-leading status in underwater viewing systems by seamlessly integrating superior quality and unparalleled performance.

We’re nearing the end of walleye season in MN, and things have gotten a bit tougher. Snow is deep and ice is thick(er), and the amount of available light at depth has been cut dramatically. Your early season haunts are likely nowhere near where you are ice fishing now, and at this point, it’s more about just getting bites rather than talking about how many you’re catching.

There’s something special about a quality fish picture. Whether you plan to share it with friends, post it on social media, or simply keep it to yourself, it’s the perfect way to preserve those memories of a great day on the water. That being said, taking a decent picture isn’t always the easiest task. Thankfully, a little practice and some attention to detail can make all the difference. If taking better fishing pictures is a priority, the following notions should be valuable.

There is just something about seeing it happen with your own eyes.  Imagine a jumbo perch roaming through a weed bed in search for an easy meal with its eyes going to and fro looking for its victim.  They casually swim the edge of the cover until they catch a glimpse of the bait hovering just above the top of the weeds.  Because you are fishing amongst the weeds, underwater cameras simply give you the best opportunity to be successful.  Flashers and depth finders will often pick up the weeds making it hard to see fish and your bait.  Underwater cameras allow you to see where the fish are and where your bait is.    

The “dog days” of summer mark the end of the early summer feeding binges that most fish including bass go through. Not only are lakes really warm but they are chock full of food including insects, frogs, crawfish, baitfish and fry from all species. Suffice to say that fish have plenty of food and cover available to them. So consequently it can make it just a little tougher to entice a fish into taking your presentation.

A lot of anglers will set their minds on fall when temperatures will cool down and fishing will generally be a little easier. However you don’t have to leave the boat in the garage until then, simply refine your strategies to start catching fish again.

The all-new MarCum MX-7GPS pairs GPS and mapping with the most advanced, proven ice sonar of all time. Gone are the days of using open-water sonar simply to get GPS capability; welcome an era of ice-specific sonar/GPS innovated for the rigors and mechanics of our sport.

Marcum Technologies, the undisputed leader in ice-fishing-specific sonar, takes tech to the next level. Their long-held principle is that features are useless unless they help an angler catch fish, and that can be seen throughout decades of innovation. Patented technology like moveable zoom that led to angler’s ability to target fish anywhere in the water column was the first ping heard round the world among the ice sonar community. They followed it up with additional advancements to help distinguish echoes from noise in an interference rejection system so advanced, it’s also patented.

Crappie are probably the trendiest fish to pursue.  If there is a hot bite out somewhere it doesn’t take long for the multitudes to find out about it.  They are also pretty willing biters and some of the tastiest fish out there.  Crappie can commonly be found in and amongst the good bluegill areas although the crappie will be found higher in the water column.  Crappie will also be found suspended over deeper basins throughout any given lake.  This makes them relatively easy to find with your flasher or digital sonar.  Find your way out onto the basin and drill a hole and look for suspended fish.  When you get on top of them then drop your presentation down right away.  Be warned, because it is a basin with no structure to hold them in a certain area, a lot of times these fish will roam about.  The challenge will be to stay over them the best you can by drilling extra holes and hole-hopping.  Using lithium batteries in your electronics makes this much more doable.  Do your arms and back a favor and replace the heavy lead-acid battery in your electronic unit.

It’s this time of year when our ice sonar is swapped for long rods and soft water, but that doesn’t mean your MarCum should be put in the back corner of the garage. All sonar systems, digital or mechanical styles, offer keys and cues that help anglers be more successful on the water

That’s especially true in small crafts like kayaks, canoes, or small skiffs where a larger, permanently mounted traditional LCD display isn’t in play. Here’s just a few ways to trick your craft, whatever it may be, and get the very most from your MarCum.