– TIME TO GET REAL –
– TIME TO GET REAL –
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CHanging The Game
in Ice Fishing ELECTRONICs
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From the industry front-runner in ice electronics, comes a new leader in the batteries that power them. It’s only fitting that MarCum Technologies, in the quest to constantly improve their ice offerings, brings advancements not only in sonar or cameras, but the very power-plants that fuel them.
From MarCum Technologies, the industry champion in ice electronics that serve the angler first, comes a new riff on established innovations. MarCum’s engineering feats have led the sonar space for decades, with a healthy list of patents to prove it. From Interference Rejection (IR) to moveable zoom, our advancements are translated to more fish on ice. A recent improvement comes in the form of a patented “light pipe” – a brushless system that provides razor-thin target returns that give anglers the ultimate in resolution and fish-catching clarity.
Marcum Technologies, the undisputed leader in ice-fishing-specific sonar, takes tech to the next level. Their long-held principle is that features are useless unless they help an angler catch fish, and that can be seen throughout decades of innovation. Patented technology like moveable zoom that led to angler’s ability to target fish anywhere in the water column was the first ping heard round the world among the ice sonar community. They followed it up with additional advancements to help distinguish echoes from noise in an interference rejection system so advanced, it’s also patented.
The new MarCum Pursuit HD puts 20 years of technology into the palm of your hand, tapping into all of the top trends in underwater viewing. The Pursuit HD simply checks every box. Hand-held and HD attributes are a big direction in cameras now, but so often it comes at the expense of other features. With the MarCum Pursuit HD, expect performance with a rich feature set – expect it all.
It could be the most common question found on internet forums, Facebook groups, and among the freshman class of ice’s newest anglers – “Sonar or camera?” Sounds like a simple question. Multiple choice even. The answer has always been straight-forward too, with most experienced anglers leaning towards a sonar first, then purchasing a camera to eventually fill in the knowledge gaps as needed depending upon their species of interest.