CHanging The Game
in Ice Fishing ELECTRONICs
CHanging The Game
in Ice Fishing ELECTRONICs
Show Your Loyalty with Latest MarCum Apparel.
Show Your Loyalty with Latest MarCum Apparel.
Press Release – New Hope, MN (10/22/20) – Two decades ago, MarCum released its first underwater viewing system, giving eyes below the surface to an entire generation of anglers. Their world has been forever changed because of it, from the way modern ice anglers’ fish to the equipment they use, underwater viewing has shaped the evolution of the sport. While the systems themselves have also evolved through the years, the one thing that remains consistent over time is the amount of information anglers glean when seeing underwater for the first time.
Press Release – New Hope, MN (9/29/21) – Marcum Technologies, the undisputed leader in ice-fishing-specific sonar and cameras, takes tech to the next level. Their long-held principle is that features are useless unless they help an angler catch fish, and that can be seen throughout decades of innovation. Patented technology like moveable zoom that led to angler’s ability to target fish anywhere in the water column was the first ping heard round the world among the ice sonar community. They followed it up with additional advancements to help distinguish echoes from noise in an interference rejection system so advanced, it’s also patented.
Everyone has personal preferences when it comes to their ice fishing sonar. MarCum has you covered whether you like the proven technology of an ice flasher, or the customization and cutting-edge performance of a digital system.
It’s important to note the differences and strengths between systems, as each category has come a long way in recent history.
There’s no doubt that the COVID era has had an impact on the outdoor industry. With closures, canceled travel plans, or changes in regularly scheduled activities, unprecedented numbers of folks have either found or rekindled a love of the outdoors. During the warmer months, there’s a plethora of activities to get a person out of their home. In the Midwest, we are blessed (or cursed depending on how you look at it) with winter – and it lasts more than just a few months. This can make activities a bit harder to find, or at times convince yourself to participate in outdoor activities.
Enter ice fishing season.
If new to the sport or have taken a few years off, one glaring change from mere seasons ago is how Lithium fuel sources have taken the ice by storm. For good reason too, though there is a slightly higher cost of entry, the benefits of Lithium battery technology are many. For most anglers, the weight savings alone are enough to switch out their old Sealed Lead Acid (SLA) batteries, with new Lithium versions weighing less than half of their predecessors. You’ve also got longer run-times, even from batteries with similar amperage output that are not Lithium. That means you can fish for durations numbering days, not hours, with anglers often only re-charging their batteries after a long weekend of use.