Press Release – New Hope, MN (10/22/20) – Two decades ago, MarCum released its first underwater viewing system, giving eyes below the surface to an entire generation of anglers.  Their world has been forever changed because of it, from the way modern ice anglers’ fish to the equipment they use, underwater viewing has shaped the evolution of the sport.  While the systems themselves have also evolved through the years, the one thing that remains consistent over time is the amount of information anglers glean when seeing underwater for the first time.

If you’ve tried to make a major purchase in 2021, you’ve been affected by the global supply chain slowdown.  Materials are backordered, shipping is slow, containers held up; there are seemingly more reasons than ever these days for why you can’t get at what you’re looking to own. 

Whether you’re ready for it or not, the ice season is coming to an end sooner than later. For many of us anglers, it was an odd season riddled with less-than-ideal conditions – including lack of ice and excess amounts of snow and ice. With snow melt in full force and deteriorating ice conditions, we can’t help but think of what’s coming next.

No one can deny how much the sealed lead-acid (SLA) 12v battery has had an impact on ice fishing.  This battery has been the dominant player in the game and has been used extensively for decades in flashers, digital units and camera systems throughout the ice belt. 

LiFePO4, Li-ion, & Lead-acid Batteries have slightly different long-term storage requirements. Find the best way prolong your battery life.

If you know you want to re-power your ice fishing fish finder or underwater fishing camera with Lithium, but you don’t know why, here’s a great article that discusses all the benefits that Lithium has. In general, 12v lithium batteries possess key advantages over SLA batteries, but it’s important to know a bit more about the details of each as your power source may be the most notable piece of ice fishing gear you purchase this season.

Electronics are a vital key to success when it comes to hardwater fishing. Sonar units, and underwater cameras alike, both have a specific place in ice fishing. The underwater camera, in particular, has established itself as an important tool. For a number of different reasons, I employ these tools for scouting and fishing on the ice:

New Hope, MN (10/25/2021) – Marcum Technologies, the undisputed leader in underwater viewing, takes an on-ice staple and improves it with lighter, longer-lasting lithium batteries.  A new generation of anglers takes for granted what cameras have brought to the sport.  Inline reels and the effect of lure-spin was revealed through watching fish swim away on an underwater camera.  Winter panfish location and the connection to green standing aquatic plants, along with countless other observations; all brought to you by underwater viewing, now made better with a little help from an advanced fuel source.

It could be the most common question found on internet forums, Facebook groups, and among the freshman class of ice’s newest anglers – “Sonar or camera?” Sounds like a simple question. Multiple choice even. The answer has always been straight-forward too, with most experienced anglers leaning towards a sonar first, then purchasing a camera to eventually fill in the knowledge gaps as needed depending upon their species of interest.

Press Release – New Hope, MN (9/29/21) – Marcum Technologies, the undisputed leader in ice-fishing-specific sonar and cameras, takes tech to the next level. Their long-held principle is that features are useless unless they help an angler catch fish, and that can be seen throughout decades of innovation. Patented technology like moveable zoom that led to angler’s ability to target fish anywhere in the water column was the first ping heard round the world among the ice sonar community. They followed it up with additional advancements to help distinguish echoes from noise in an interference rejection system so advanced, it’s also patented.

From the industry front-runner in ice electronics, comes a new leader in the batteries that power them. It’s only fitting that MarCum Technologies, in the quest to constantly improve their ice offerings, brings advancements not only in sonar or cameras, but the very power-plants that fuel them.

Our cameras are known for their incredible image quality and bright display.  However, what many people don’t know is that you can record with nearly all of them. This allows you to analyze underwater fish behavior, create compelling content, and have fun sharing your fishing adventures with friends and family.  On most of the units, recording underwater footage is relatively simple. However, it will require a little bit of extra gear on your part. 

TONY ROACH AND JOEL NELSON TALK ABOUT THE PAST 20 YEARS AND EVERYTHING THEY HAVE LEARNED A ANGLERS THROUGH THE LENS OF AN UNDERWATER CAMERA.

Combining the culmination of 20 years of excellence, the Explorer HD L stands as a testament to MarCum’s commitment to providing cutting-edge technology to anglers across the spectrum. This new addition cements MarCum’s industry-leading status in underwater viewing systems by seamlessly integrating superior quality and unparalleled performance.