FULL-SYSTEM CAMERA PERFORMANCE AT A FRACTION OF THE PRICE

Though there is a slightly higher cost of entry to MarCum for putting these batteries in as standard options, the benefits of Lithium battery technology are many. For most anglers, the weight savings alone are enough to switch out their old Sealed Lead Acid (SLA) batteries, with new Lithium versions weighing less than half of their predecessors. You’ve also got longer run-times, even from batteries with similar amperage output that are not Lithium. That means you can fish for durations numbering days, not hours, with anglers often only re-charging their batteries after a long weekend of use.

There is no doubt that underwater cameras have had a huge impact on the growth of ice fishing.  With a stable platform of ice to set up on, a camera is a perfect tool to be able to peer into the underwater world below.  There is nothing better than being able to literally watch fish behavior and watch the fish strike your presentation.  There is so much to learn from this simple viewpoint that children to veteran ice anglers get mesmerized while watching the screen.

Tony Roach is no stranger to that game, as he fishes across northern Minnesota each winter, doing his best to put clients continuously on panfish, perch, and walleyes. It should come as no surprise then that underwater viewing systems are a key part of his strategy, and have been since their inception.

His camera and digital sonar approach mimics his now-famous “ice-trolling” concept of roaming select structural elements while drilling holes continuously, in an effort to both locate fish and stay on them. Few have drilled as many holes in the hardwater as Tony, and fewer yet have followed that up with as much underwater viewing as he has either.

The upshot is a 1-2 punch of underwater viewing and sonar that focuses on two main parts; the finding, and then catching, each of which utilizes different strong-suits of cameras and traditional sonar.

LiFePO4, Li-ion, & Lead-acid Batteries have slightly different long-term storage requirements. Find the best way prolong your battery life.

New Hope, MN (10/25/2021) – Marcum Technologies, the undisputed leader in underwater viewing, takes an on-ice staple and improves it with lighter, longer-lasting lithium batteries.  A new generation of anglers takes for granted what cameras have brought to the sport.  Inline reels and the effect of lure-spin was revealed through watching fish swim away on an underwater camera.  Winter panfish location and the connection to green standing aquatic plants, along with countless other observations; all brought to you by underwater viewing, now made better with a little help from an advanced fuel source.

We’re nearing the end of walleye season in MN, and things have gotten a bit tougher. Snow is deep and ice is thick(er), and the amount of available light at depth has been cut dramatically. Your early season haunts are likely nowhere near where you are ice fishing now, and at this point, it’s more about just getting bites rather than talking about how many you’re catching.

The new MarCum Pursuit HD puts 20 years of technology into the palm of your hand, tapping into all of the top trends in underwater viewing. The Pursuit HD simply checks every box. Hand-held and HD attributes are a big direction in cameras now, but so often it comes at the expense of other features. With the MarCum Pursuit HD, expect performance with a rich feature set – expect it all.

If new to the sport or have taken a few years off, one glaring change from mere seasons ago is how Lithium fuel sources have taken the ice by storm. For good reason too, though there is a slightly higher cost of entry, the benefits of Lithium battery technology are many. For most anglers, the weight savings alone are enough to switch out their old Sealed Lead Acid (SLA) batteries, with new Lithium versions weighing less than half of their predecessors. You’ve also got longer run-times, even from batteries with similar amperage output that are not Lithium. That means you can fish for durations numbering days, not hours, with anglers often only re-charging their batteries after a long weekend of use.

“Before underwater cameras, I used to think that certain weed-beds held bass, and others had the panfish I was after.  Careful study and lots of on-ice viewing showed that most often, the best weeds and weedbeds held both, but few panfish roam edges or openings in the presence of predators.  Two-feet can be too far if you’re trying to get a bull gill to come from cover and eat.  Punch a hole right on top of them, where they don’t have to leave the safety of cover, and you can pluck them from where you never thought they existed.”

If you know you want to re-power your ice fishing fish finder or underwater fishing camera with Lithium, but you don’t know why, here’s a great article that discusses all the benefits that Lithium has. In general, 12v lithium batteries possess key advantages over SLA batteries, but it’s important to know a bit more about the details of each as your power source may be the most notable piece of ice fishing gear you purchase this season.

It’s a magical time of year. The ice on the lakes is pretty much absent. The landscapes that were not so long ago covered in snow now show glimpses of life again. Grass is turning greener, plants are blooming, birds are chirping. Spring has sprung.

To many anglers that means one thing – the Wisconsin Fishing Opener is coming. The Wisconsin Fishing Opener is traditionally on the first Saturday in May. This year it falls on

Two decades ago, MarCum released its first underwater video camera with a monitor for fishing, giving eyes below the surface to an entire generation of anglers.  Their world has been forever changed because of it, from the way modern ice anglers fish to the equipment they use, underwater viewing has shaped the evolution of the sport.  While the systems themselves have also evolved through the years, the one thing that remains consistent over time is the amount of information anglers glean when seeing underwater for the first time. These MarCum underwater cameras can be used for ice fishing, freshwater, and saltwater fishing.

Marcum Technologies, the undisputed leader in ice-fishing-specific sonar, takes tech to the next level. Their long-held principle is that features are useless unless they help an angler catch fish, and that can be seen throughout decades of innovation. Patented technology like moveable zoom that led to angler’s ability to target fish anywhere in the water column was the first ping heard round the world among the ice sonar community. They followed it up with additional advancements to help distinguish echoes from noise in an interference rejection system so advanced, it’s also patented.