There’s no doubt that the COVID era has had an impact on the outdoor industry. With closures, canceled travel plans, or changes in regularly scheduled activities, unprecedented numbers of folks have either found or rekindled a love of the outdoors. During the warmer months, there’s a plethora of activities to get a person out of their home. In the Midwest, we are blessed (or cursed depending on how you look at it) with winter – and it lasts more than just a few months. This can make activities a bit harder to find, or at times convince yourself to participate in outdoor activities.

Enter ice fishing season.

Two decades ago, MarCum released its first underwater video camera with a monitor for fishing, giving eyes below the surface to an entire generation of anglers.  Their world has been forever changed because of it, from the way modern ice anglers fish to the equipment they use, underwater viewing has shaped the evolution of the sport.  While the systems themselves have also evolved through the years, the one thing that remains consistent over time is the amount of information anglers glean when seeing underwater for the first time. These MarCum underwater cameras can be used for ice fishing, freshwater, and saltwater fishing.

Marcum Technologies, the undisputed leader in ice-fishing-specific sonar, takes tech to the next level. Their long-held principle is that features are useless unless they help an angler catch fish, and that can be seen throughout decades of innovation. Patented technology like moveable zoom that led to angler’s ability to target fish anywhere in the water column was the first ping heard round the world among the ice sonar community. They followed it up with additional advancements to help distinguish echoes from noise in an interference rejection system so advanced, it’s also patented.

The dog days of summer and that’s your green light to grab your MarCum flasher or digital system from the garage and give it a once over and top off the battery.

The first step in your pre-season routine should be checking your batteries. Most flasher failures on the ice are caused by a bad battery, so now’s the time to inspect your MarCum’s power source.

“You could be kicking yourself later if you don’t take a minute to check everything out now,” says MarCum Pro-Staffer, Joel Nelson. “Nothing will wreck a good day of fishing faster than a bad battery, because there’s nothing you can do about it out on the ice.”

Organization and preparation are critical elements to success on the ice. Without them you may be stuck repairing or replacing rather than actually fishing. Most of us are limited to specific windows for fishing, so make sure you can capitalize on those periods by having your gear ready and in working order. Winter conditions are hard on gear, so doing your due diligence is important.

Sometimes the easiest way to record underwater footage is to simply use your phone. That’s why MarCum has created the PanCam, a mobile controlled camera that will work wherever, and whenever, you need it. There is no need for external recorders, excess cables, or SD cards. With the PanCam, mobile recording has never been easier.

If new to the sport or have taken a few years off, one glaring change from mere seasons ago is how Lithium fuel sources have taken the ice by storm. For good reason too, though there is a slightly higher cost of entry, the benefits of Lithium battery technology are many. For most anglers, the weight savings alone are enough to switch out their old Sealed Lead Acid (SLA) batteries, with new Lithium versions weighing less than half of their predecessors. You’ve also got longer run-times, even from batteries with similar amperage output that are not Lithium. That means you can fish for durations numbering days, not hours, with anglers often only re-charging their batteries after a long weekend of use.

If you’ve tried to make a major purchase in 2021, you’ve been affected by the global supply chain slowdown.  Materials are backordered, shipping is slow, containers held up; there are seemingly more reasons than ever these days for why you can’t get at what you’re looking to own. 

When electronic units won’t charge, it can be frustrating for any angler. From batteries to chargers, to the system itself, it can seem confusing to determine what went wrong with your electronics and how to fix it. That’s why we have put together this quick battery troubleshooting guide. We break down each part of the charging system and step you through how to identify the problem and replace the parts if needed.

Though there is a slightly higher cost of entry to MarCum for putting these batteries in as standard options, the benefits of Lithium battery technology are many. For most anglers, the weight savings alone are enough to switch out their old Sealed Lead Acid (SLA) batteries, with new Lithium versions weighing less than half of their predecessors. You’ve also got longer run-times, even from batteries with similar amperage output that are not Lithium. That means you can fish for durations numbering days, not hours, with anglers often only re-charging their batteries after a long weekend of use.

Press Release – New Hope, MN (10/22/20) – Two decades ago, MarCum released its first underwater viewing system, giving eyes below the surface to an entire generation of anglers.  Their world has been forever changed because of it, from the way modern ice anglers’ fish to the equipment they use, underwater viewing has shaped the evolution of the sport.  While the systems themselves have also evolved through the years, the one thing that remains consistent over time is the amount of information anglers glean when seeing underwater for the first time. 

From the industry front-runner in ice electronics, comes a new leader in the batteries that power them. It’s only fitting that MarCum Technologies, in the quest to constantly improve their ice offerings, brings advancements not only in sonar or cameras, but the very power-plants that fuel them.

Scott Mackner, known by his handle 330 Maniac, is an avid fisherman and content creator from Minnesota. He is known for his fishing and trapping videos, his knowledgeable skill set and his ability to chase down a multitude of species.
He recently sat down with us to discuss why he made the switch to MarCum. From target separation to customizable zoom, Scott breaks down the top 5 reasons he chooses the LX-7 Combo over anything else.

LiFePO4, Li-ion, & Lead-acid Batteries have slightly different long-term storage requirements. Find the best way prolong your battery life.

Press Release – New Hope, MN (9/29/21) – Marcum Technologies, the undisputed leader in ice-fishing-specific sonar and cameras, takes tech to the next level. Their long-held principle is that features are useless unless they help an angler catch fish, and that can be seen throughout decades of innovation. Patented technology like moveable zoom that led to angler’s ability to target fish anywhere in the water column was the first ping heard round the world among the ice sonar community. They followed it up with additional advancements to help distinguish echoes from noise in an interference rejection system so advanced, it’s also patented.