The new MarCum Pursuit HD puts 20 years of technology into the palm of your hand, tapping into all of the top trends in underwater viewing. The Pursuit HD simply checks every box. Hand-held and HD attributes are a big direction in cameras now, but so often it comes at the expense of other features. With the MarCum Pursuit HD, expect performance with a rich feature set – expect it all.

New Hope, MN (10/25/2021) – Marcum Technologies, the undisputed leader in underwater viewing, takes an on-ice staple and improves it with lighter, longer-lasting lithium batteries.  A new generation of anglers takes for granted what cameras have brought to the sport.  Inline reels and the effect of lure-spin was revealed through watching fish swim away on an underwater camera.  Winter panfish location and the connection to green standing aquatic plants, along with countless other observations; all brought to you by underwater viewing, now made better with a little help from an advanced fuel source.

Sometimes the easiest way to record underwater footage is to simply use your phone. That’s why MarCum has created the PanCam, a mobile controlled camera that will work wherever, and whenever, you need it. There is no need for external recorders, excess cables, or SD cards. With the PanCam, mobile recording has never been easier.

If you’ve tried to make a major purchase in 2021, you’ve been affected by the global supply chain slowdown.  Materials are backordered, shipping is slow, containers held up; there are seemingly more reasons than ever these days for why you can’t get at what you’re looking to own. 

Underwater cameras are undoubtedly one of the greatest technological advancements in the sport of fishing these past few decades. Anglers in recent generations have come to depend on cameras to do far more than help them watch fish eat, but to observe their surroundings, study fish behavior and movements, even learn how fish certain baits better. Not only then has it been a technology that’s useful in its own right, but the simple fact is that underwater viewing has helped push forward the sport of fishing in general. From evolutions in tackle design, reels, and line, to changes in the way we fundamentally fish, looking at the underwater world through a camera is here to stay.

New Hope, MN (11/18/21) –Based on the growing demand for MarCum products in Eastern Canada, the Minneapolis manufacturer has engaged Raytech Electronics, a warranty and maintenance service center to enable owners to receive service without having to hassle with international shipments. Raytech will be handling warranty and non-warranty repairs for MarCum consumers starting November 17th, 2021. This new relationship is expected to decrease repair service times by at least 5 business days for Eastern Canadian customers.

Tony Roach is no stranger to that game, as he fishes across northern Minnesota each winter, doing his best to put clients continuously on panfish, perch, and walleyes. It should come as no surprise then that underwater viewing systems are a key part of his strategy, and have been since their inception.

His camera and digital sonar approach mimics his now-famous “ice-trolling” concept of roaming select structural elements while drilling holes continuously, in an effort to both locate fish and stay on them. Few have drilled as many holes in the hardwater as Tony, and fewer yet have followed that up with as much underwater viewing as he has either.

The upshot is a 1-2 punch of underwater viewing and sonar that focuses on two main parts; the finding, and then catching, each of which utilizes different strong-suits of cameras and traditional sonar.

It could be the most common question found on internet forums, Facebook groups, and among the freshman class of ice’s newest anglers – “Sonar or camera?” Sounds like a simple question. Multiple choice even. The answer has always been straight-forward too, with most experienced anglers leaning towards a sonar first, then purchasing a camera to eventually fill in the knowledge gaps as needed depending upon their species of interest.

There is no doubt that underwater cameras have had a huge impact on the growth of ice fishing.  With a stable platform of ice to set up on, a camera is a perfect tool to be able to peer into the underwater world below.  There is nothing better than being able to literally watch fish behavior and watch the fish strike your presentation.  There is so much to learn from this simple viewpoint that children to veteran ice anglers get mesmerized while watching the screen.

Our cameras are known for their incredible image quality and bright display.  However, what many people don’t know is that you can record with nearly all of them. This allows you to analyze underwater fish behavior, create compelling content, and have fun sharing your fishing adventures with friends and family.  On most of the units, recording underwater footage is relatively simple. However, it will require a little bit of extra gear on your part. 

As an ice angler, there are several tools that can aid in your fishing success. Very few, however, are as effective as an underwater camera. The information provided to an angler from the use of an underwater fishing camera not only accelerates one’s learning curve but will ultimately, put more fish on the ice.

There’s something special about a quality fish picture. Whether you plan to share it with friends, post it on social media, or simply keep it to yourself, it’s the perfect way to preserve those memories of a great day on the water. That being said, taking a decent picture isn’t always the easiest task. Thankfully, a little practice and some attention to detail can make all the difference. If taking better fishing pictures is a priority, the following notions should be valuable.

It’s a magical time of year. The ice on the lakes is pretty much absent. The landscapes that were not so long ago covered in snow now show glimpses of life again. Grass is turning greener, plants are blooming, birds are chirping. Spring has sprung.

To many anglers that means one thing – the Wisconsin Fishing Opener is coming. The Wisconsin Fishing Opener is traditionally on the first Saturday in May. This year it falls on

TONY ROACH AND JOEL NELSON TALK ABOUT THE PAST 20 YEARS AND EVERYTHING THEY HAVE LEARNED A ANGLERS THROUGH THE LENS OF AN UNDERWATER CAMERA.

Whether you’re ready for it or not, the ice season is coming to an end sooner than later. For many of us anglers, it was an odd season riddled with less-than-ideal conditions – including lack of ice and excess amounts of snow and ice. With snow melt in full force and deteriorating ice conditions, we can’t help but think of what’s coming next.