Press Release – New Hope, MN (9/29/21) – Marcum Technologies, the undisputed leader in ice-fishing-specific sonar and cameras, takes tech to the next level. Their long-held principle is that features are useless unless they help an angler catch fish, and that can be seen throughout decades of innovation. Patented technology like moveable zoom that led to angler’s ability to target fish anywhere in the water column was the first ping heard round the world among the ice sonar community. They followed it up with additional advancements to help distinguish echoes from noise in an interference rejection system so advanced, it’s also patented.
Press Release – New Hope, MN (10/22/20) – Two decades ago, MarCum released its first underwater viewing system, giving eyes below the surface to an entire generation of anglers. Their world has been forever changed because of it, from the way modern ice anglers’ fish to the equipment they use, underwater viewing has shaped the evolution of the sport. While the systems themselves have also evolved through the years, the one thing that remains consistent over time is the amount of information anglers glean when seeing underwater for the first time.
Press Release – New Hope, MN (10/22/20) – Two decades ago, MarCum released its first underwater viewing system, giving eyes below the surface to an entire generation of anglers. Their world has been forever changed because of it, from the way modern ice anglers’ fish to the equipment they use, underwater viewing has shaped the evolution of the sport. While the systems themselves have also evolved through the years, the one thing that remains consistent over time is the amount of information anglers glean when seeing underwater for the first time.
TONY ROACH AND JOEL NELSON TALK ABOUT THE PAST 20 YEARS AND EVERYTHING THEY HAVE LEARNED A ANGLERS THROUGH THE LENS OF AN UNDERWATER CAMERA.
Electronics are a vital key to success when it comes to hardwater fishing. Sonar units, and underwater cameras alike, both have a specific place in ice fishing. The underwater camera, in particular, has established itself as an important tool. For a number of different reasons, I employ these tools for scouting and fishing on the ice:
The new MarCum Pursuit HD puts 20 years of technology into the palm of your hand, tapping into all of the top trends in underwater viewing. The Pursuit HD simply checks every box. Hand-held and HD attributes are a big direction in cameras now, but so often it comes at the expense of other features. With the MarCum Pursuit HD, expect performance with a rich feature set – expect it all.
“Before underwater cameras, I used to think that certain weed-beds held bass, and others had the panfish I was after. Careful study and lots of on-ice viewing showed that most often, the best weeds and weedbeds held both, but few panfish roam edges or openings in the presence of predators. Two-feet can be too far if you’re trying to get a bull gill to come from cover and eat. Punch a hole right on top of them, where they don’t have to leave the safety of cover, and you can pluck them from where you never thought they existed.”
Our cameras are known for their incredible image quality and bright display. However, what many people don’t know is that you can record with nearly all of them. This allows you to analyze underwater fish behavior, create compelling content, and have fun sharing your fishing adventures with friends and family. On most of the units, recording underwater footage is relatively simple. However, it will require a little bit of extra gear on your part.